When you are picking your NCAA March Madness bracket this year, it may be best to avoid predicting an underdog to make a deep run in the event. Since the NCAA expanded the tournament to 64 teams back in 1985, a top-three seeded team has won the tournament 87% of the time, with a number one seed winning 65% of …
Welcome to the Metric of the Week. This week we’ll be discussing ‘Cost per Lead by Ad Campaign.’ What is the metric? Cost per Lead (CPL) and/or Cost per Conversion (CPC) are just what their names imply: they are the cost for acquiring a lead or the cost of generating a conversion. A “lead” is generally an email address, while …
The NFL free agency period officially kicked off this past Wednesday. As these football players continue to sign multi-year agreements worth north of $50 million in contract value, it turns out the National Football League has the lowest average player salary across the four major sports in the United States. Despite football being America’s most popular sport, the average athlete …
Welcome to the Metric of the Week. This week we’ll be discussing ‘Revenue Per Visitor.’ What is the metric? Revenue Per Visitor (RPV) is the amount of revenue you generate per visitor to your website. For example, if you are an e-commerce company, and generate $100 in sales per every 200 visitors, then your RPV is $0.50. If you aren’t …
Stephen Curry and Kevin Durant squared off this weekend in a match-up of arguably the NBA’s two biggest superstars. Curry and Durant represent the ‘new-age’ of NBA franchise player – individuals that can stretch the floor and whose biggest asset is their 3-point shooting. Having multiple sharpshooters on the floor at the same time is almost a necessity in the …
Welcome to the Metric of the Week. This week we’ll be discussing your ‘Website Bounce Rate.’ What is the metric? Your Bounce Rate is the percentage of visitors who leave your website after viewing just one page. Why should you care? When your Bounce Rate is high, it generally means that your website did not engage your visitors, and …
Bubba Watson, one of golf’s longest hitters, took home the Northern Trust Open trophy this weekend at Riviera Country Club. Watson’s length off the tee is a huge advantage, allowing him to reach all par-5’s in two shots and hit wedges into the majority of par-4s. So far on tour this year, Bubba is averaging 309.5 yards in driving distance, …
The NBA All-Star game is known for highlight reel dunks and a plethora of three-point makes by the league’s best players. While the exhibition almost always lacks enthusiasm on the defensive side of the floor, this year’s display of defense was particularly absent. The West All-Star’s 196 points bested the previous team-high record by 33 points, and total points scored …
It looks as though Peyton Manning’s final game will be a Super Bowl victory. The legendary quarterback’s future is in question, and many close to the star believe he will hang up the cleats following his second Super Bowl ring. Despite Manning getting credit for leading his team to victory over the Panthers, it was actually the Broncos defense that …
Men’s college basketball has flown under the radar to start 2016, being overshadowed by the NFL playoffs and the growing popularity of the NBA. This year, certain traditional powers such as Duke and Kentucky have struggled, just barely hanging on to spots in the Top 25 rankings. On the other hand, Kansas and North Carolina are top five teams with …
