In this post, I’m going to present 11 metrics that matter in different markets. “Big Picture” Metrics versus “Underlying” Metrics Each of these metrics are what I call “big picture” metrics rather than “underlying” metrics. These big picture metrics are what ultimately judge performance from an outside perspective. But it’s the underlying metrics that truly impact success. Let me explain. …
I just watched a great video on “Conversion Hacking” from Vishen Lakhiani of MindValley. “Conversion Hacks” are simply ways to increase your conversions. Importantly, as Vishen points at at the beginning, small conversion increases can have a major and positive effect on profits. For example, he explains that a 28% boost in sales doubled profits. And how do you get …
While I’ve been running businesses and attending trade shows for over 15 years, I’ve never once had my own trade show booth. Until recently, when we decided to run a booth at the Traffic & Conversion Summit. Below are my six biggest takeaways from this experience and things you should keep in mind when considering exhibiting at an event or …
