The 6 Metrics You Must Track When Running Your Dog Grooming Business

When starting a dog grooming business there are a number of metrics you need to track in order to ensure its success. Some of these include the number of new customers acquired each month, the average ticket size for the dog grooming services rendered, and the percentage of repeat customers. Keep reading for more information on these tips. You should …

6 Metrics To Track For A Successful Liquor Store

It’s no secret that every small business needs to track its metrics in order to stay afloat. But for liquor stores, it can be a little more difficult to determine which numbers are important to pay attention to. In this article, we will outline six essential metrics that every liquor store should track. If you don’t already have a solid …

6 Metrics to Track When Running a Coffee Shop

In order to run a successful coffee shop, it is important to track a few key metrics. This will help you gauge how well your business is doing and where you may need to make improvements. I recommend documenting these metrics in your business plan. If you need help creating your plan, utilize a coffee shop business plan template. Some of …

improve metrics

How to Improve All Your Metrics

There is one surefire way to improve all of your company’s metrics. That way is to have a written business plan. A business plan documents your company’s strategy and sets goals for your business to achieve. It focuses your company’s efforts and gets your entire team on the same page. When everyone in your company is aligned with your business …

Employer Brand Metrics

5 Metrics to Follow for Tracking Your Employer Brand

The simplest definition of employer branding is how you market your company to desired job seekers. You can do this by pointing out your organization’s unique cultural differentiators and then working to reinforce them so you can position yourself as the top place to work. The employer’s brand is a mirror of the company’s value proposition. In today’s increasingly competitive …

Metric of the Week: Review Ratings

What Is This Metric? Review Ratings are the reviews that your customers give about your company. In some cases, you might track your reviews on public sites like Amazon or Google. Or you maybe you have your own website like Growthink Reviews where you allow customers to leave feedback, reviews and/or testimonials. In any case, monitoring these reviews is important. …

Metric of the Week: Upsell Conversion Rates

What Is This Metric? Upsell conversion rates track the number of purchases that customers make above and beyond the initial product they set out to buy. This is particularly relevant to e-commerce companies, although all types of companies can and should offer upsells after customers purchase their products and/or services. Why Should I Care? The additional marketing costs of making …

Metric of the Week: Unpaid Invoices/Billing Failures

What Is This Metric? Unpaid invoices / billing failures measure the amount of money that has been billed, but has not yet been received. This metric is critical to all types of businesses. For example, if you didn’t account for unpaid invoices to commercial customers in your bakery business plan, you could easily run out of money. While this metric …

Metric of the Week: Mobile and Tablet Traffic

What Is This Metric? This metric tracks your websites visitors by the platform on which they reached your website. Why Should I Care? This metric gives you insight into your website visitors. For instance, desktop visitors might have different needs and require a different user experience than tablet or mobile visitors. Importantly, if you see mobile traffic increasing as a …

Metric of the Week: Email Unsubscribes

What Is This Metric? The email unsubscribes metric measures the amount of people opting out of your emails. Why Should I Care? This metric measures whether the emails your are sending out are having an opposite as intended result. If you notice a spike in unsubscribes, you should take immediate action into looking at why the content of your emails …