Metric of the Week: Referral Traffic and Revenue by Source

What Is This Metric? Referral traffic and revenue by source is tracking which websites have referred visitors to your website and the resulting revenue from these referrals. Why Should I Care? Knowing what other websites send you visitors and which traffic results in the most revenue tells you the types of websites your prospective customers visit. This helps you identify …

Metric of the Week: Revenue from Advertising

What is the Metric? Total revenue derived from online advertising campaigns. Why Should You Care? Advertising is only as effective as the sales it produces. Tracking ad revenue allows you to evaluate how productive your advertising is at generating quality leads to your website. Here you are assessing the revenue generated from your advertising dollars and comparing it to last …

Sports Metric of the Week: Olympic Gold Medals

The 2016 Rio Olympics commenced this week and already Michael Phelps has another few gold medals to add to his already large collection. Thus far he’s taken gold in the 200 m butterfly, 4×100 m freestyle and the 4×200 m freestyle, making that 21 Olympic golds for the 31 year old Maryland native. Currently Phelps is the gold medal leader …

Metric of the Week: Cost per Click (CPC)

What is the Metric? Advertising costs divided by number of ad clicks. Why Should You Care? The key underlying KPIs to the critical metric “Cost per Lead” are 1) Conversion Rates and 2) Cost per Click (below). The conversion rates are the percentage of people who click on your ad and take your desired actions. The Cost per Click, or …

Sports Metric of the Week: Oldest Current MLB Team Names in Continuous Use

The Mets and Cubs played Wednesday, making that the last meeting between the two clubs in the 2016 regular season. During the game both teams came out sporting retro jerseys, specifically their 1980’s variants. The one that the Mets were donning was the one they had on during the 1986 World Series, which they eventually went on to win through …

Metric of the Week: Advertising ROI

What is the Metric? (Revenue minus ad spend) divided by ad spend. Why Should You Care? The goal of every advertising dollar you spend is to earn a healthy return on investment or “ROI”. That’s why you should measure your Advertising ROI in Total as well as by each significant advertising source you use. In assessing your Advertising ROI be …

Metric of the Week: Average Time on Site

What Is This Metric? This metric averages the amount of time your visitors have spent on your website in a given time period. Why Should I Care? The amount of time your average visitor spends on your website is another engagement metric that influences your sales. The longer your visitors stay on your site, the more chances they’ll opt in …

Metric of the Week: Email Open Rate

What is this Metric? An email open rate is the percentage of how many people open the email per the amount of emails sent out.   Why Should You Care? A big function of whether your email campaigns are effective is how many recipients actually open the emails you send. If you notice your email open rate has dipped, you …