Let me ask you a question: if your business receives X leads per day on average, and leads suddenly dropped 40%, how quickly would you know about it? Immediately? Within 24 hours? Within a week? Clearly, the sooner you knew about the issue, the better…so you can help resolve it. Now what makes this issue so much more complex and …
Super Bowl 50 will match the Carolina Panthers against the Denver Broncos in the San Francisco Bay Area on February 7th. Both the Panthers and Broncos flourished during the regular season and each earned the number one seed in their respective conferences. Despite the Broncos knocking off the reigning Super Bowl champions this past weekend, it is the Panthers that …
On Sunday, the Denver Broncos will play the New England Patriots in the AFC Championship for the right to play in the Super Bowl. The match-up will feature Peyton Manning and Tom Brady, arguably two of the greatest quarterbacks in NFL history and undoubtedly the two best of this generation. Despite Manning’s five Most Valuable Player awards throughout his career, …
The right dashboard can revolutionize both your success and enjoyment in running your business. Most specifically, the right dashboard will give you six key benefits as follows: 1. Total Visibility into Your Business With your dashboard, you will know exactly what’s going on in your business at all times. You know what’s working and what’s not working. For instance, your …
For the first time in NFL history, all four wild card teams went on the road during the first weekend of the playoffs and took home wins. All four now move on to face division champions on January 16th and 17th. Despite showing the ability to go on the road and get a playoff victory, never an easy task, the …
The first step to improving performance is to maintain your key performance indicators (KPIs) and business metrics in a dashboard, since the old adage, “you can’t improve what you can’t measure” is quite true. Once you have your dashboard established, do the following: 1. Split Test Split testing is experimenting with new variations. You can conduct tests with two variables …
Being a head coach in professional sports is associated with extreme pressure from fans and ownership. Typically, a coach has a maximum of two or three years to show significant improvement in order to keep their job. No sport reflects this burden more than football, where coach turnover is rampant among mediocre teams. Over the past decade, only three coaches …
Any professionally run organization tracks their metrics. These metrics range from your sales, to your number of leads, to the number of phone calls or website visitors you receive. Without knowing and tracking your metrics, you can’t improve them. Hence the popular saying “you can’t improve what you can’t measure.” While every business owner knows they need to track their …
College football bowl season is in full swing. Muddled in with an abundance of mediocre bowl games with obscure sponsors, four teams will compete in the newly formed four-team college football playoff. These teams include Clemson (representing the ACC), Alabama (SEC), Michigan State (Big 10), and Oklahoma (Big 12). Alabama is the odds-on favorite and is expected to continue a …
Most businesses view their marketing plan as a roadmap to get new customers. In doing so, they spend the majority of their time considering different promotional tactics to reach new customers. These promotional tactics include radio advertising, trade show marketing, public relations, online advertising, and direct mail among many others. However, in most cases, you need to focus on your …
