For the first time in NFL history, all four wild card teams went on the road during the first weekend of the playoffs and took home wins. All four now move on to face division champions on January 16th and 17th. Despite showing the ability to go on the road and get a playoff victory, never an easy task, the …
The first step to improving performance is to maintain your key performance indicators (KPIs) and business metrics in a dashboard, since the old adage, “you can’t improve what you can’t measure” is quite true. Once you have your dashboard established, do the following: 1. Split Test Split testing is experimenting with new variations. You can conduct tests with two variables …
Being a head coach in professional sports is associated with extreme pressure from fans and ownership. Typically, a coach has a maximum of two or three years to show significant improvement in order to keep their job. No sport reflects this burden more than football, where coach turnover is rampant among mediocre teams. Over the past decade, only three coaches …
Any professionally run organization tracks their metrics. These metrics range from your sales, to your number of leads, to the number of phone calls or website visitors you receive. Without knowing and tracking your metrics, you can’t improve them. Hence the popular saying “you can’t improve what you can’t measure.” While every business owner knows they need to track their …
College football bowl season is in full swing. Muddled in with an abundance of mediocre bowl games with obscure sponsors, four teams will compete in the newly formed four-team college football playoff. These teams include Clemson (representing the ACC), Alabama (SEC), Michigan State (Big 10), and Oklahoma (Big 12). Alabama is the odds-on favorite and is expected to continue a …
Most businesses view their marketing plan as a roadmap to get new customers. In doing so, they spend the majority of their time considering different promotional tactics to reach new customers. These promotional tactics include radio advertising, trade show marketing, public relations, online advertising, and direct mail among many others. However, in most cases, you need to focus on your …
The 2015-2016 NBA regular season has featured both the best and worst regular season starts in league history. While the Golden State Warriors have dominated en route to a 26-1 start, the mightily struggling Philadelphia 76ers have won just one game in their first 29 contests. On pace to finish the season 3-79, this year’s 76er team is trending towards …
I read a great post the other day on DailyBlogTips.com. Daniel Scocco wrote an insightful article called 4 Tips to Maximize the Advertising Earnings of Your Website, which included four great ideas to optimize advertising revenue. It got me thinking about the metrics you should be tracking to make sure your ROI is where it needs to be. Here are the four …
Both the New England Patriots and Carolina Panthers started out the 2015 NFL regular season with 10 wins and 0 losses, marking the 15th and 16th teams that have accomplished such a start since the 1970 merger. Since then, the Patriots have dropped two games, while the Panthers are three games away from completing a perfect regular season. Both teams …
All NCAA Football conference championships concluded this past weekend, meaning the regular season has come to an end, and the sport will now transition to an array of bowl games beginning on December 19th. Prior to the commencement of college football’s postseason, the sport will crown the 2015 Heisman Trophy Winner, one of the most prestigious individual honors in all …
