Welcome to the Metric of the Week. This week we’ll be discussing ‘Leads from Social Media.’ What is the metric? This metric is how many leads you get each day, week and/or month from social media sites like Facebook, Twitter, Instagram, YouTube, Pinterest and LinkedIn. Another relevant metric is ‘social media traffic’ which is how many people visit your website …
Kobe Bryant was honored during his final game on Wednesday night at the Staples Center in Los Angeles. Many expected Kobe to take the bulk of the team’s shots, but few expected him to put up a closing game that will be remembered by Lakers fans forever. Bryant scored an NBA season high 60 points in their win over the …
Welcome to the Metric of the Week. This week we’ll be discussing ‘Sales Per Email.’ What is the metric? This metric is the number of sales (or leads, which would be ‘Leads Per Email’) you generate from the emails you send to current and/or prospective customers. Why should you care? Email is one of the most cost-effective marketing tools, and …
The world’s best golfers are competing this week at the famed Augusta National Golf Club for the 2016 U.S. Masters Tournament. Despite the course’s attempt to keep birdies at a minimum, PGA Tour professionals continue to tear the course up with low scores. Augusta lengthened the course back in 2002 and 2006 to provide the players with a greater test. …
The Golden State Warriors and San Antonio Spurs are both en route to completing a full NBA season while being undefeated at home, a feat that has never been accomplished. The Warriors’ 54 (and counting) and Spurs’ 47 (and counting) victories at home are the two longest home winning streaks in NBA history, besting the Bulls’ previous 44 game mark …
Welcome to the Metric of the Week. This week we’ll be discussing ‘Lead Conversion Rate.’ What is the metric? Your Lead Conversion Rate is the rate at which leads convert into paying customers. For instance, let’s say you get 100 leads per day and your lead conversion rate is 10%. Thus, you’re getting 10 new customers per day. On the …
When you are picking your NCAA March Madness bracket this year, it may be best to avoid predicting an underdog to make a deep run in the event. Since the NCAA expanded the tournament to 64 teams back in 1985, a top-three seeded team has won the tournament 87% of the time, with a number one seed winning 65% of …
Welcome to the Metric of the Week. This week we’ll be discussing ‘Cost per Lead by Ad Campaign.’ What is the metric? Cost per Lead (CPL) and/or Cost per Conversion (CPC) are just what their names imply: they are the cost for acquiring a lead or the cost of generating a conversion. A “lead” is generally an email address, while …
The NFL free agency period officially kicked off this past Wednesday. As these football players continue to sign multi-year agreements worth north of $50 million in contract value, it turns out the National Football League has the lowest average player salary across the four major sports in the United States. Despite football being America’s most popular sport, the average athlete …
Welcome to the Metric of the Week. This week we’ll be discussing ‘Revenue Per Visitor.’ What is the metric? Revenue Per Visitor (RPV) is the amount of revenue you generate per visitor to your website. For example, if you are an e-commerce company, and generate $100 in sales per every 200 visitors, then your RPV is $0.50. If you aren’t …
