H.A.P.P.Y Business Intelligence

The power of business intelligence tools and technologies (BI) to provide managers and leaders accurate, real time visibility to the performance of all aspects of their companies – marketing, sales, operational financial – along with “automated” insight as to how to improve them has made BI one of the highest ROI arenas of business management in the world today. This …

Breaking Through Data Overwhelm (3 Easy Steps)

Written by Jay Turo on Wednesday, August 12, 2015  Over the past few weeks, I have had the good fortune to speak to many executives and entrepreneurs about how the “Humans” in their companies grapple with data and information technology to improve critical work processes and business results. These processes include “New School” ones like formulating, launching, and managing multi-channel …

11 Metrics that Really Matter

In this post, I’m going to present 11 metrics that matter in different markets. “Big Picture” Metrics versus “Underlying” Metrics Each of these metrics are what I call “big picture” metrics rather than “underlying” metrics. These big picture metrics are what ultimately judge performance from an outside perspective. But it’s the underlying metrics that truly impact success. Let me explain. …

Conversion Hacking

I just watched a great video on “Conversion Hacking” from Vishen Lakhiani of MindValley. “Conversion Hacks” are simply ways to increase your conversions. Importantly, as Vishen points at at the beginning, small conversion increases can have a major and positive effect on profits. For example, he explains that a 28% boost in sales doubled profits. And how do you get …

Six Ways to Win Big with Trade Show Booths

While I’ve been running businesses and attending trade shows for over 15 years, I’ve never once had my own trade show booth. Until recently, when we decided to run a booth at the Traffic & Conversion Summit. Below are my six biggest takeaways from this experience and things you should keep in mind when considering exhibiting at an event or …