Metric of the Week: Mobile and Tablet Traffic

What Is This Metric?

This metric tracks your websites visitors by the platform on which they reached your website.

Why Should I Care?

This metric gives you insight into your website visitors. For instance, desktop visitors might have different needs and require a different user experience than tablet or mobile visitors. Importantly, if you see mobile traffic increasing as a percentage of total traffic, it’s critical to ensure your mobile site offers a positive experience for those users. In addition to the need for your site’s look and feel to be strong on mobile, forms with long fields should be avoided among other things.






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