Sports Metric of the Week: The Southeastern Conference’s College Football Dominance

College football bowl season is in full swing. Muddled in with an abundance of mediocre bowl games with obscure sponsors, four teams will compete in the newly formed four-team college football playoff. These teams include Clemson (representing the ACC), Alabama (SEC), Michigan State (Big 10), and Oklahoma (Big 12). Alabama is the odds-on favorite and is expected to continue a …

The Most Important and Most Skipped Part of Your Marketing Plan

Most businesses view their marketing plan as a roadmap to get new customers. In doing so, they spend the majority of their time considering different promotional tactics to reach new customers. These promotional tactics include radio advertising, trade show marketing, public relations, online advertising, and direct mail among many others. However, in most cases, you need to focus on your …

Sports Metric of the Week: The Historically Bad Philadelphia 76ers

The 2015-2016 NBA regular season has featured both the best and worst regular season starts in league history. While the Golden State Warriors have dominated en route to a 26-1 start, the mightily struggling Philadelphia 76ers have won just one game in their first 29 contests. On pace to finish the season 3-79, this year’s 76er team is trending towards …

4 Metrics to Watch to Maximize Advertising Revenues

I read a great post the other day on DailyBlogTips.com. Daniel Scocco wrote an insightful article called 4 Tips to Maximize the Advertising Earnings of Your Website, which included four great ideas to optimize advertising revenue. It got me thinking about the metrics you should be tracking to make sure your ROI is where it needs to be. Here are the four …

Sports Metric of the Week: Predicting the 2015 Heisman Trophy Winner

All NCAA Football conference championships concluded this past weekend, meaning the regular season has come to an end, and the sport will now transition to an array of bowl games beginning on December 19th. Prior to the commencement of college football’s postseason, the sport will crown the 2015 Heisman Trophy Winner, one of the most prestigious individual honors in all …

Sports, Business, Metrics, and Winning

The lessons and inspirations of sports and the sporting life have always had a deep hold on the business psyche. Some of my favorites here include the joy of competition, the virtues of teamwork, and of reaching Peak Performance through overcoming adversity and then sharing our “Best Stuff” with the world. And these days the “Hot Lesson” that sports has …

Sports Metric of the Week: Thanksgiving Day Football

Along with turkey, the Macy’s Day Parade in New York City, and spending time with family, football is a staple on Thanksgiving Day. The tradition of playing football on Turkey Day can be dated all the way back to the 1800’s. Nowadays, the NFL schedules three games to be played each year on Thanksgiving. Four of America’s most popular teams …

Doing Financial Projections Right (A Five Step Process)

Especially this time of year – when so many of us are assembling and committing to our professional resolutions and goals, questions arise as how to best develop financial (growth, revenues, and profits) projections for our businesses. Questions including: Should projections be “realistic” – i.e. feel “doable” and in line with past results or… …should they be “aspirational,” not hot …

Sports Metric of the Week: Did Jake Arrieta Deserve the 2015 NL Cy Young Award?

On Wednesday of last week, Cubs starter Jake Arrieta was awarded the 2015 National League Cy Young Award. In one of the tightest races in recent memory, Arrieta won the award over two of the Dodgers’ aces: Zack Greinke and Clayton Kershaw. Arrieta turned in one of the most dominating 2nd half performances by a starter in MLB history, posting …