How Business Dashboards Can Triple
Your Sales & Double Your Profits
What is a Business Dashboard?
A Business Dashboard is a visual representation of your company’s performance in real-time. A sample image of such a dashboard is below:
Why Do Business Dashboards Dramatically Improve a Company’s Success?
There are three key reasons a business dashboard allows companies to successfully grow sales and profits.
1. Total Visibility into Your Business
With a dashboard, you know exactly what’s going on in your business at all times. You know what’s working and what’s not working. For instance, your dashboard could show you exactly how your last email blast to your customers performed. You’ll know how many new leads came into your system today. You’ll know if there are problems in customer service, marketing, sales, production and/or any other areas of your business. You will never be blindsided.
2. Massively Increased Employee Productivity
Dashboards allow you to measure performance numerically. For instance, your customer service manager could see metrics such as the return rate, the average speed of answering phone calls, etc. Importantly, when they see their performance measured, and are accountable for their results, they’ll work much harder to improve their performance and results. You’ll see performance improvements from sales people, marketing managers, and everyone else in your organization when you start tracking their results in a dashboard.
3. Improved Focus
Bob Parson’s, the founder of GoDaddy, said it best when he quipped, “Measure everything of significance. Anything that is measured and watched, improves.” The fact is that when you see your key metrics in your dashboard, you intuitively start improving your results.
Also, dashboard shows you what’s working and not working in your business. This allows you to spend your time fixing key problems and doing more of what’s already working. Conversely, your competitors probably don’t know this, and thus spend their time in the wrong areas. By knowing precisely what’s working in your business and what’s not, it’s simple to increase both sales and profits.
How Do You Maintain a Dashboard?
If you maintain a dashboard in a spreadsheet, you’re ahead of the game. However, this old school method of tracking metrics has several downfalls including the time it takes your team to compile their metrics, mistakes in data entry, lack of timeliness of the data, and the inability to easily share the information.
Conversely, digital dashboards are now available the connect with all your systems (e.g., website analytics, CRM, online advertising systems, social media platforms, etc.) to pull in your metrics in real time.
If so, I’ve got great news. Our Guiding Metrics dashboard automatically connects with ALL your systems (online shopping carts, CRMs, ad platforms, email systems, social media, etc.) and automatically runs all your metrics in real-time.
What Metrics Should You Include in Your Dashboard?
Below are several examples of metrics and metrics categories you should include in your dashboard.
Sample Financial Performance Dashboard Chart
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Sample Revenue Dashboard Chart
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Sample Conversion Funnel Dashboard Charts
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Sample Website Dashboard Charts
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Sample Advertising Dashboard Chart
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Sample Email Marketing Dashboard Chart
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Sample Social Media Dashboard Chart
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Sample Sales Team Dashboard Charts
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Sample Customer Service Dashboard Chart
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Sample Product/Service Fulfillment Dashboard Chart
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Would You Like a Dashboard
that Shows Your Metrics?
Guiding Metrics can build you a dashboard that shows the above metrics and/or any other metric that will help you more efficiently manage and grow your organization.
We’ll build your dashboard to connect/integrate with all the software/services you’re using, so your dashboard automatically updates in real-time.
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