How Business Dashboards Can Triple
Your Sales & Double Your Profits

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Research from Aberdeen Group shows the average company that uses operational dashboards enjoys triple the revenue growth and double the profit growth of companies that don’t. Can this be true? It sure is. Read below and find out why.

What is a Business Dashboard?

A Business Dashboard is a visual representation of your company’s performance in real-time. A sample image of such a dashboard is below:

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Why Do Business Dashboards Dramatically Improve a Company’s Success?

There are three key reasons a business dashboard allows companies to successfully grow sales and profits.

1. Total Visibility into Your Business

With a dashboard, you know exactly what’s going on in your business at all times. You know what’s working and what’s not working. For instance, your dashboard could show you exactly how your last email blast to your customers performed. You’ll know how many new leads came into your system today. You’ll know if there are problems in customer service, marketing, sales, production and/or any other areas of your business. You will never be blindsided.

2. Massively Increased Employee Productivity

Dashboards allow you to measure performance numerically. For instance, your customer service manager could see metrics such as the return rate, the average speed of answering phone calls, etc. Importantly, when they see their performance measured, and are accountable for their results, they’ll work much harder to improve their performance and results. You’ll see performance improvements from sales people, marketing managers, and everyone else in your organization when you start tracking their results in a dashboard.

3. Improved Focus

Bob Parson’s, the founder of GoDaddy, said it best when he quipped, “Measure everything of significance. Anything that is measured and watched, improves.” The fact is that when you see your key metrics in your dashboard, you intuitively start improving your results.

Also, dashboard shows you what’s working and not working in your business. This allows you to spend your time fixing key problems and doing more of what’s already working. Conversely, your competitors probably don’t know this, and thus spend their time in the wrong areas. By knowing precisely what’s working in your business and what’s not, it’s simple to increase both sales and profits.

How Do You Maintain a Dashboard?

If you maintain a dashboard in a spreadsheet, you’re ahead of the game. However, this old school method of tracking metrics has several downfalls including the time it takes your team to compile their metrics, mistakes in data entry, lack of timeliness of the data, and the inability to easily share the information.

Conversely, digital dashboards are now available the connect with all your systems (e.g., website analytics, CRM, online advertising systems, social media platforms, etc.) to pull in your metrics in real time.

Is Your Dashboard Working For You?
Are you (or anyone on your team) spending too much time manually pulling numbers, copying them into spreadsheets, and analyzing your results?

If so, I’ve got great news. Our Guiding Metrics dashboard automatically connects with ALL your systems (online shopping carts, CRMs, ad platforms, email systems, social media, etc.) and automatically runs all your metrics in real-time.

Click Here To Schedule A Demo With One Of Our Dashboard Builders

What Metrics Should You Include in Your Dashboard?

Below are several examples of metrics and metrics categories you should include in your dashboard.

Sample Financial Performance Dashboard Chart

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Here are some other charts
to consider:
With this data at your
fingertips, you’ll discover:
  • Profit margins
  • Daily/weekly/monthly cash balance
  • Accounts receivable vs. accounts payable
  • And many more…
  • What your profits are in real-time
  • Whether you are performing better or worse than planned
  • If your current and expected cash balances are sufficient

Sample Revenue Dashboard Chart

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Here are some other charts
to consider:
With this data at your
fingertips, you’ll discover:
  • Sales by product/service
  • Sales by affiliate and/or channel
  • Monthly sales trends
  • And many more…
  • How your revenues are trending
  • Which days had strong sales (do more of what you did then) vs weak sales (focus on fixing)
  • Which products/services are selling best

Sample Conversion Funnel Dashboard Charts

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Here are some other charts
to consider:
With this data at your
fingertips, you’ll discover:
  • Conversion Funnels for multiple offerings
  • Conversion Funnel results by traffic source
  • Upsell and downsell conversions
  • And many more…
  • How your conversion funnel is performing
  • How every piece of your funnel is performing by month and by day
  • Exactly what part of your funnels to fix to instantly improve conversions and profits

Sample Website Dashboard Charts

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Here are some other charts
to consider:
With this data at your
fingertips, you’ll discover:
  • Website visitors by traffic source
  • Top keywords referring traffic
  • Top referring websites
  • And many more…
  • How well your website is performing
  • How to most easily get more traffic
  • Where to improve your website to boost sales and profits

Sample Advertising Dashboard Chart

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Here are some other charts
to consider:
With this data at your
fingertips, you’ll discover:
  • The number of leads generated by advertising
  • Your cost per-lead (by advertising source)
  • Advertising expenses, as a percentage of sales
  • Which advertising is effective and which is not
  • What advertising sources directly lead to sales
  • How to maximize advertising profits

Sample Email Marketing Dashboard Chart

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Here are some other charts
to consider:
With this data at your
fingertips, you’ll discover:
  • Email open rates and click-through rates
  • Email unsubscribe rates
  • Revenue generated per-email or per-click
  • How to generate more sales from emails
  • Which emails are performing/which are not
  • Your optimum frequency for sending emails

Sample Social Media Dashboard Chart

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Here are some other charts
to consider:
With this data at your
fingertips, you’ll discover:
  • Facebook fan engagement
  • Number of Twitter followers
  • Traffic to your website from social media
  • Leads and sales generated from social media
  • And many more…
  • How to make social media more effective
  • Which social media efforts result in sales
  • What’s being said about you on social media
  • Performance on YouTube, LinkedIn and other social media channels

Sample Sales Team Dashboard Charts

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Here are some other charts
to consider:
With this data at your
fingertips, you’ll discover:
  • # of leads and proposals, per salesperson
  • Salesperson closing percentages
  • Sales by lead source
  • How to improve sales
  • Which sales people aren’t performing and why
  • Which lead sources are most effective

Sample Customer Service Dashboard Chart

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Here are some other charts
to consider:
With this data at your
fingertips, you’ll discover:
  • Amount of monthly refunds
  • Average handle time of inbound calls
  • Number of emails/calls processed
  • How to improve customer satisfaction
  • Ways to reduce refunds
  • Whether your customer service processes are effective

Sample Product/Service Fulfillment Dashboard Chart

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Here are some other charts
to consider:
With this data at your
fingertips, you’ll discover:
  • Number of services performed/products manufactured
  • On-time completion percentage
  • And many more…
  • How to improve your operations
  • Whether you are effectively fulfilling customer orders
  • What new staffing might be required and when

Would You Like a Dashboard
that Shows Your Metrics?

Guiding Metrics can build you a dashboard that shows the above metrics and/or any other metric that will help you more efficiently manage and grow your organization.

We’ll build your dashboard to connect/integrate with all the software/services you’re using, so your dashboard automatically updates in real-time.

To learn more, please schedule a demonstration and free consultation with one of our dashboard developers by using our calendar below or give us a call at 800-476-0423

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