The Guiding Metrics Team
Click below to learn about our team members:
Dave Lavinsky
President 
Dave Lavinsky is a serial entrepreneur, best-selling author and columnist for Entrepreneur and Forbes.
Dave has an MBA from the Anderson School of Management at UCLA and earned his Bachelor's degree from the University of Virginia.
Jay Turo
CEO
As a serial entrepreneur, Jay develops metrics and strategies that allow clients to grow more quickly and effectively.
Jay has an MBA from the Anderson School of Management at UCLA and earned a Bachelor's degree with Distinction and with Departmental Honors from Stanford University.
Lauren Gulliver
Dashboard Developer Lauren is a Dashboard Developer, specializing in building dashboards that allow clients to better run their organizations.
Lauren earned her Bachelor's degree from New York University.
Estlin Link
Dashboard Developer 
Estlin is a Dashboard Developer, specializing in building dashboards that allow clients to better run their organizations.
Estlin earned his Bachelor's degree in History from St. John's University.
Jeff Jones
Growth Advisor 
Jeff is a Growth Advisor who creates metrics and tactics to improve sales team performance.
Jeff earned a Bachelor's degree in Business Economics and Accounting from the University of California, Santa Barbara.
Pete Kennedy
Marketing Specialist 
Pete is a marketing specialist who develops metrics and strategies for clients to perfect their marketing systems.
Pete earned his bachelor's degree, magna cum laude, from Harvard University.
Phil Frost
Advertising Specialist
Phil is an online advertising specialist who develops metrics and strategies for clients to improve their online advertising performance.
Phil earned his Master of Engineering Management degree from Thayer School of Engineering and Tuck School of Business and his Bachelor of Arts and Bachelor of Engineering degrees from Dartmouth College.
Kevin McGinn
CTO
Kevin is our director of technology development, ensuring that we have the right technology and can integrate with any systems our clients use.
Kevin earned his bachelor's degree in English and Psychology from the University at Albany.
Join our Team
If you are qualified and you'd like to help businesses to grow by developing custom executive dashboards for them, please visit our Contact page and send us a message.
