Employer Brand Metrics

5 Metrics to Follow for Tracking Your Employer Brand

The simplest definition of employer branding is how you market your company to desired job seekers. You can do this by pointing out your organization’s unique cultural differentiators and then working to reinforce them so you can position yourself as the top place to work. The employer’s brand is a mirror of the company’s value proposition. In today’s increasingly competitive …

3 Ways to Methodically Improve Performance on Your Key Metrics

The first step to improving performance is to maintain your key performance indicators (KPIs) and business metrics in a dashboard, since the old adage, “you can’t improve what you can’t measure” is quite true. Once you have your dashboard established, do the following: 1. Split Test Split testing is experimenting with new variations. You can conduct tests with two variables …