Lead Conversion Rate: Metric of the Week

Welcome to the Metric of the Week. This week we’ll be discussing ‘Lead Conversion Rate.’ What is the metric? Your Lead Conversion Rate is the rate at which leads convert into paying customers. For instance, let’s say you get 100 leads per day and your lead conversion rate is 10%. Thus, you’re getting 10 new customers per day. On the …

Cost per Lead by Ad Campaign: Metric of the Week

Welcome to the Metric of the Week. This week we’ll be discussing ‘Cost per Lead by Ad Campaign.’ What is the metric? Cost per Lead (CPL) and/or Cost per Conversion (CPC) are just what their names imply: they are the cost for acquiring a lead or the cost of generating a conversion. A “lead” is generally an email address, while …

Revenue Per Visitor: Metric of the Week

Welcome to the Metric of the Week. This week we’ll be discussing ‘Revenue Per Visitor.’ What is the metric? Revenue Per Visitor (RPV) is the amount of revenue you generate per visitor to your website. For example, if you are an e-commerce company, and generate $100 in sales per every 200 visitors, then your RPV is $0.50. If you aren’t …

Bounce Rate: Metric of the Week

Welcome to the Metric of the Week. This week we’ll be discussing your ‘Website Bounce Rate.’   What is the metric? Your Bounce Rate is the percentage of visitors who leave your website after viewing just one page. Why should you care? When your Bounce Rate is high, it generally means that your website did not engage your visitors, and …