Below you'll find a list of all posts that have been categorized as “Metric of the Week”
What is the Metric? (Revenue minus ad spend) divided by ad spend. Why Should You Care? The goal of every advertising dollar you spend is to earn a healthy return on investment or “ROI”. That’s why you should measure your Advertising ROI in Total as well as by each significant advertising source you use. In assessing your Advertising ROI be …
What Is This Metric? This metric averages the amount of time your visitors have spent on your website in a given time period. Why Should I Care? The amount of time your average visitor spends on your website is another engagement metric that influences your sales. The longer your visitors stay on your site, the more chances they’ll opt in …
What is this Metric? An email open rate is the percentage of how many people open the email per the amount of emails sent out. Why Should You Care? A big function of whether your email campaigns are effective is how many recipients actually open the emails you send. If you notice your email open rate has dipped, you …
What Is This Metric? The exit rate on a particular page of your website is the percentage of visitors that leave your website after viewing that page. Bounce rate is when the visitor comes in and then leaves on one specific page; in “exit rate” the page in which they left may or may not have been the first page …
What Is This Metric? As the name indicates, this metric shows from which countries your website visitors are coming. Why Should I Care? This information may provide insight into other KPIs. For example, if your Revenue per Visitor KPI decreases, it might be due to getting more traffic from visitors in foreign countries that you don’t support. If these visitors …
What is the Metric? Customer Retention Rate is the percentage of customers who continue to buy from you. Why Should You Care? This KPI is critical for membership or subscription businesses. But it’s also useful for other businesses as the retention rate dramatically affects lifetime customer value as specified below. This metric delves a little deeper into the “New vs. …
Welcome to the Metric of the Week. This week we’ll be discussing ‘Sales by Lead Source.’ What is the metric? It’s important to understand where your sales are coming from. In general, you should focus on getting more sales from the most proven lead and traffic sources. On the other hand, it’s good to experiment to find new lead and …
Welcome to the Metric of the Week. This week we’ll be discussing ‘Total Sales.’ What is the metric? Total Sales is the amount of sales your company generates. Why should you care? Total Sales indicates how well your company is performing. In addition to assessing overall says by day, week and month, look at sales by other factors such as …
Welcome to the Metric of the Week. This week we’ll be discussing ‘Leads from Social Media.’ What is the metric? This metric is how many leads you get each day, week and/or month from social media sites like Facebook, Twitter, Instagram, YouTube, Pinterest and LinkedIn. Another relevant metric is ‘social media traffic’ which is how many people visit your website …
Welcome to the Metric of the Week. This week we’ll be discussing ‘Sales Per Email.’ What is the metric? This metric is the number of sales (or leads, which would be ‘Leads Per Email’) you generate from the emails you send to current and/or prospective customers. Why should you care? Email is one of the most cost-effective marketing tools, and …
