Most businesses view their marketing plan as a roadmap to get new customers. In doing so, they spend the majority of their time considering different promotional tactics to reach new customers. These promotional tactics include radio advertising, trade show marketing, public relations, online advertising, and direct mail among many others. However, in most cases, you need to focus on your …
Six Ways to Win Big with Trade Show Booths
While I’ve been running businesses and attending trade shows for over 15 years, I’ve never once had my own trade show booth. Until recently, when we decided to run a booth at the Traffic & Conversion Summit. Below are my six biggest takeaways from this experience and things you should keep in mind when considering exhibiting at an event or …