The Most Important and Most Skipped Part of Your Marketing Plan

Most businesses view their marketing plan as a roadmap to get new customers. In doing so, they spend the majority of their time considering different promotional tactics to reach new customers. These promotional tactics include radio advertising, trade show marketing, public relations, online advertising, and direct mail among many others. However, in most cases, you need to focus on your …

Conversion Hacking

I just watched a great video on “Conversion Hacking” from Vishen Lakhiani of MindValley. “Conversion Hacks” are simply ways to increase your conversions. Importantly, as Vishen points at at the beginning, small conversion increases can have a major and positive effect on profits. For example, he explains that a 28% boost in sales doubled profits. And how do you get …