Below you'll find a list of all posts that have been categorized as “blog”
What is the Metric? Total revenue derived from online advertising campaigns. Why Should You Care? Advertising is only as effective as the sales it produces. Tracking ad revenue allows you to evaluate how productive your advertising is at generating quality leads to your website. Here you are assessing the revenue generated from your advertising dollars and comparing it to last …
The 2016 Rio Olympics commenced this week and already Michael Phelps has another few gold medals to add to his already large collection. Thus far he’s taken gold in the 200 m butterfly, 4×100 m freestyle and the 4×200 m freestyle, making that 21 Olympic golds for the 31 year old Maryland native. Currently Phelps is the gold medal leader …
What is the Metric? Advertising costs divided by number of ad clicks. Why Should You Care? The key underlying KPIs to the critical metric “Cost per Lead” are 1) Conversion Rates and 2) Cost per Click (below). The conversion rates are the percentage of people who click on your ad and take your desired actions. The Cost per Click, or …
The Mets and Cubs played Wednesday, making that the last meeting between the two clubs in the 2016 regular season. During the game both teams came out sporting retro jerseys, specifically their 1980’s variants. The one that the Mets were donning was the one they had on during the 1986 World Series, which they eventually went on to win through …
What is the Metric? (Revenue minus ad spend) divided by ad spend. Why Should You Care? The goal of every advertising dollar you spend is to earn a healthy return on investment or “ROI”. That’s why you should measure your Advertising ROI in Total as well as by each significant advertising source you use. In assessing your Advertising ROI be …
On this day in 1972 Robert Irsay bought what becomes the Indianapolis Colts for $19M. In today’s money that would be worth about $110M, which would only be able to buy him about 6% of the current team. Today, unlike in 1972, teams are valued in the billions as opposed to tens of millions. The Dallas Cowboys, the team with …
What Is This Metric? This metric averages the amount of time your visitors have spent on your website in a given time period. Why Should I Care? The amount of time your average visitor spends on your website is another engagement metric that influences your sales. The longer your visitors stay on your site, the more chances they’ll opt in …
On Sunday, July 10th, Petco Park will be home to the start of Major League Baseball’s All-Star weekend. This weekend includes the Home Run Derby on July 11th and culminates with the All-Star Game on the 12th. The managers this year consist of Ned Yost, The Royals skipper managing the AL, and the Mets coach Terry Collins running the NL. …
What is this Metric? An email open rate is the percentage of how many people open the email per the amount of emails sent out. Why Should You Care? A big function of whether your email campaigns are effective is how many recipients actually open the emails you send. If you notice your email open rate has dipped, you …
This past Monday was quite a historic day in terms of soccer upsets on a national stage. A team with a country population of just over 320,000, one who has never won, let alone qualified for a true international competition accomplished the unthinkable. Iceland was able to defeat England, a team consisting of a majority of English Premier League players, …
