As the owner of a bowling alley business, it’s important to have a clear understanding of how your business is performing and which parameters can be altered to increase growth and profitability. Fortunately, there are several metrics you can use to gain insight into the success of your business. To begin, use your business plan as a reference. If you don’t have one, use this bowling alley business plan, as a thorough and comprehensive guide.
Monitor and analyze the following key metrics on a regular basis to assess where your strategies are working well and to note and make improvements where they are not. Let’s get started!
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1. Sales Per Customer
This metric is easy to determine, as sales are tabulated on a regular basis. However, the results are worthy of your attention in looking at developmental strategies to increase the sales per customer. For example, consider adding discounts for multiple experiences or bundling services. This metric is the initial platform in increasing sales to drive overall revenues.
2. Sales Per Employee
This metric will outline high-performing employees who drive sales and will also mark employees who could use improvement and further training in securing sales. Ask high-performing employees to assist with training, if possible. It takes teamwork!
3. Customer Retention
Measuring customer return rates brings an opportunity to improve or redirect your customer retention programs. This metric indicates the satisfaction levels your customers have with their experience within your bowling alley business and the outcomes of their interactions with personnel. You’ll want to make improvements or shift offerings, as needed.
4. Social Media Activity
Measuring this key metric and analyzing the results are essential. The most important metrics can be found in; the reach of the posts put forth by your bowling alley business, the number of social media mentions, and the number and quality of influencer collaborations. Regularly examine the metrics for social media activity and launch fresh initiatives, as needed.
5. Customer Satisfaction
To calculate this metric, use customer feedback cards, ask personnel to take surveys, and check social media comments. Assess and make improvements, as needed.
These key metrics are designed to move your bowling alley business toward effective marketing strategies, improved communication and offerings for customers, and higher rates of revenue, all of which lead to a greater degree of long-term growth and success for you and your bowling alley business.
