Sports Metric of the Week: Did Jake Arrieta Deserve the 2015 NL Cy Young Award?

On Wednesday of last week, Cubs starter Jake Arrieta was awarded the 2015 National League Cy Young Award. In one of the tightest races in recent memory, Arrieta won the award over two of the Dodgers’ aces: Zack Greinke and Clayton Kershaw. Arrieta turned in one of the most dominating 2nd half performances by a starter in MLB history, posting …

Sports Metric of the Week: NFL Extra Point No Longer a ‘Gimme’

This past offseason the NFL implemented a rule change that required extra points following touchdowns to be snapped from the 15-yard line rather than the 2-yard line. Over time, NFL kickers became so accurate that an extra point was considered a ‘gimme’ – with kickers converting over 99% of the time. This new modification has made the historically dull extra …

Sports Metric of the Week: Did the Golden State Warriors Get Lucky?

The Golden State Warriors have emerged from Western Conference bottom-dweller to NBA champions in a rapid ascension to the top of the sport. With the new season underway, the Warriors are off to a blistering 7-0 start by outscoring their opponents by 20+ points per game, including a victory over their in-state rivals, the Los Angeles Clippers, this past Wednesday …

Sports Metric of the Week: Thursday Night NFL Point Differentials

You might recall that in 2014 there were many complaints that Thursday Night NFL games were not competitive enough, with a huge point differential between the winning and losing teams. In fact, during the first five weeks of the 2014/2015 season, the point differential averaged a massive 29 points.By the end of Week 8, the average for the 2014/2015 season …

Sports Metric of the Week: World Series Championships

The winner of Game 1 of the World Series title has a HUGE likelihood of winning it all. As you can see below, Game 1 winners have won 70 of the 110 World Series titles overall or 63.6%. Recently, the results have been even more convincing. In the last 18 World Series, the winner of Game 1, has won the …

11 Metrics that Really Matter

In this post, I’m going to present 11 metrics that matter in different markets. “Big Picture” Metrics versus “Underlying” Metrics Each of these metrics are what I call “big picture” metrics rather than “underlying” metrics. These big picture metrics are what ultimately judge performance from an outside perspective. But it’s the underlying metrics that truly impact success. Let me explain. …

Conversion Hacking

I just watched a great video on “Conversion Hacking” from Vishen Lakhiani of MindValley. “Conversion Hacks” are simply ways to increase your conversions. Importantly, as Vishen points at at the beginning, small conversion increases can have a major and positive effect on profits. For example, he explains that a 28% boost in sales doubled profits. And how do you get …

Six Ways to Win Big with Trade Show Booths

While I’ve been running businesses and attending trade shows for over 15 years, I’ve never once had my own trade show booth. Until recently, when we decided to run a booth at the Traffic & Conversion Summit. Below are my six biggest takeaways from this experience and things you should keep in mind when considering exhibiting at an event or …