3 Ways to Methodically Improve Performance on Your Key Metrics

The first step to improving performance is to maintain your key performance indicators (KPIs) and business metrics in a dashboard, since the old adage, “you can’t improve what you can’t measure” is quite true. Once you have your dashboard established, do the following: 1. Split Test Split testing is experimenting with new variations. You can conduct tests with two variables …

Sports Metric of the Week: Wave of NFL Coaching Changes Expected

Being a head coach in professional sports is associated with extreme pressure from fans and ownership. Typically, a coach has a maximum of two or three years to show significant improvement in order to keep their job. No sport reflects this burden more than football, where coach turnover is rampant among mediocre teams. Over the past decade, only three coaches …

Three Overlooked Benefits of Tracking Your Metrics

Any professionally run organization tracks their metrics. These metrics range from your sales, to your number of leads, to the number of phone calls or website visitors you receive. Without knowing and tracking your metrics, you can’t improve them. Hence the popular saying “you can’t improve what you can’t measure.” While every business owner knows they need to track their …

Sports Metric of the Week: The Southeastern Conference’s College Football Dominance

College football bowl season is in full swing. Muddled in with an abundance of mediocre bowl games with obscure sponsors, four teams will compete in the newly formed four-team college football playoff. These teams include Clemson (representing the ACC), Alabama (SEC), Michigan State (Big 10), and Oklahoma (Big 12). Alabama is the odds-on favorite and is expected to continue a …

The Most Important and Most Skipped Part of Your Marketing Plan

Most businesses view their marketing plan as a roadmap to get new customers. In doing so, they spend the majority of their time considering different promotional tactics to reach new customers. These promotional tactics include radio advertising, trade show marketing, public relations, online advertising, and direct mail among many others. However, in most cases, you need to focus on your …

Sports Metric of the Week: The Historically Bad Philadelphia 76ers

The 2015-2016 NBA regular season has featured both the best and worst regular season starts in league history. While the Golden State Warriors have dominated en route to a 26-1 start, the mightily struggling Philadelphia 76ers have won just one game in their first 29 contests. On pace to finish the season 3-79, this year’s 76er team is trending towards …

Sports Metric of the Week: Predicting the 2015 Heisman Trophy Winner

All NCAA Football conference championships concluded this past weekend, meaning the regular season has come to an end, and the sport will now transition to an array of bowl games beginning on December 19th. Prior to the commencement of college football’s postseason, the sport will crown the 2015 Heisman Trophy Winner, one of the most prestigious individual honors in all …

Sports Metric of the Week: Thanksgiving Day Football

Along with turkey, the Macy’s Day Parade in New York City, and spending time with family, football is a staple on Thanksgiving Day. The tradition of playing football on Turkey Day can be dated all the way back to the 1800’s. Nowadays, the NFL schedules three games to be played each year on Thanksgiving. Four of America’s most popular teams …