Employer Brand Metrics

5 Metrics to Follow for Tracking Your Employer Brand

The simplest definition of employer branding is how you market your company to desired job seekers. You can do this by pointing out your organization’s unique cultural differentiators and then working to reinforce them so you can position yourself as the top place to work. The employer’s brand is a mirror of the company’s value proposition. In today’s increasingly competitive …

Metric of the Week: Review Ratings

What Is This Metric? Review Ratings are the reviews that your customers give about your company. In some cases, you might track your reviews on public sites like Amazon or Google. Or you maybe you have your own website like Growthink Reviews where you allow customers to leave feedback, reviews and/or testimonials. In any case, monitoring these reviews is important. …

Sales by Lead Source: Metric of the Week

Welcome to the Metric of the Week. This week we’ll be discussing ‘Sales by Lead Source.’ What is the metric? It’s important to understand where your sales are coming from. In general, you should focus on getting more sales from the most proven lead and traffic sources. On the other hand, it’s good to experiment to find new lead and …

Total Sales: Metric of the Week

Welcome to the Metric of the Week. This week we’ll be discussing ‘Total Sales.’ What is the metric? Total Sales is the amount of sales your company generates. Why should you care? Total Sales indicates how well your company is performing. In addition to assessing overall says by day, week and month, look at sales by other factors such as …

Leads from Social Media: Metric of the Week

Welcome to the Metric of the Week. This week we’ll be discussing ‘Leads from Social Media.’ What is the metric? This metric is how many leads you get each day, week and/or month from social media sites like Facebook, Twitter, Instagram, YouTube, Pinterest and LinkedIn. Another relevant metric is ‘social media traffic’ which is how many people visit your website …

Sales Per Email: Metric of the Week

Welcome to the Metric of the Week. This week we’ll be discussing ‘Sales Per Email.’ What is the metric? This metric is the number of sales (or leads, which would be ‘Leads Per Email’) you generate from the emails you send to current and/or prospective customers. Why should you care? Email is one of the most cost-effective marketing tools, and …

Lead Conversion Rate: Metric of the Week

Welcome to the Metric of the Week. This week we’ll be discussing ‘Lead Conversion Rate.’ What is the metric? Your Lead Conversion Rate is the rate at which leads convert into paying customers. For instance, let’s say you get 100 leads per day and your lead conversion rate is 10%. Thus, you’re getting 10 new customers per day. On the …

Cost per Lead by Ad Campaign: Metric of the Week

Welcome to the Metric of the Week. This week we’ll be discussing ‘Cost per Lead by Ad Campaign.’ What is the metric? Cost per Lead (CPL) and/or Cost per Conversion (CPC) are just what their names imply: they are the cost for acquiring a lead or the cost of generating a conversion. A “lead” is generally an email address, while …

Revenue Per Visitor: Metric of the Week

Welcome to the Metric of the Week. This week we’ll be discussing ‘Revenue Per Visitor.’ What is the metric? Revenue Per Visitor (RPV) is the amount of revenue you generate per visitor to your website. For example, if you are an e-commerce company, and generate $100 in sales per every 200 visitors, then your RPV is $0.50. If you aren’t …

Sports Metric of the Week: 3-Point Shooting in the NBA

Stephen Curry and Kevin Durant squared off this weekend in a match-up of arguably the NBA’s two biggest superstars. Curry and Durant represent the ‘new-age’ of NBA franchise player – individuals that can stretch the floor and whose biggest asset is their 3-point shooting. Having multiple sharpshooters on the floor at the same time is almost a necessity in the …