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Sports Metric of the Week: Oldest Current MLB Team Names in Continuous Use

The Mets and Cubs played Wednesday, making that the last meeting between the two clubs in the 2016 regular season. During the game both teams came out sporting retro jerseys, specifically their 1980’s variants. The one that the Mets were donning was the one they had on during the 1986 World Series, which they eventually went on to win through …

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Metric of the Week: Advertising ROI

What is the Metric? (Revenue minus ad spend) divided by ad spend. Why Should You Care? The goal of every advertising dollar you spend is to earn a healthy return on investment or “ROI”. That’s why you should measure your Advertising ROI in Total as well as by each significant advertising source you use. In assessing your Advertising ROI be …

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Metric of the Week: Average Time on Site

What Is This Metric? This metric averages the amount of time your visitors have spent on your website in a given time period. Why Should I Care? The amount of time your average visitor spends on your website is another engagement metric that influences your sales. The longer your visitors stay on your site, the more chances they’ll opt in …

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Metric of the Week: Email Open Rate

What is this Metric? An email open rate is the percentage of how many people open the email per the amount of emails sent out.   Why Should You Care? A big function of whether your email campaigns are effective is how many recipients actually open the emails you send. If you notice your email open rate has dipped, you …

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Sports Metric of the Week: UEFA Euro Performance vs. Nations League Average Salary

This past Monday was quite a historic day in terms of soccer upsets on a national stage. A team with a country population of just over 320,000, one who has never won, let alone qualified for a true international competition accomplished the unthinkable. Iceland was able to defeat England, a team consisting of a majority of English Premier League players, …

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Metric of the Week: Exit Rates

What Is This Metric? The exit rate on a particular page of your website is the percentage of visitors that leave your website after viewing that page. Bounce rate is when the visitor comes in and then leaves on one specific page; in “exit rate” the page in which they left may or may not have been the first page …

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Sports Metric of the Week: Wins per Season

The Rivalry. Over the years the years there’s always one thing that stays consistent in the MLB; the rivalry between the New York Yankees and The Boston Red Sox. Games between The Red Sox and Yankees never seem to lack a layer of underlying intensity, regardless how either team is performing during any particular season. 2016 thus far has been …

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Metric of the Week: Visitors by Country

What Is This Metric? As the name indicates, this metric shows from which countries your website visitors are coming. Why Should I Care? This information may provide insight into other KPIs. For example, if your Revenue per Visitor KPI decreases, it might be due to getting more traffic from visitors in foreign countries that you don’t support. If these visitors …