Metric of the Week: Upsell Conversion Rates

What Is This Metric? Upsell conversion rates track the number of purchases that customers make above and beyond the initial product they set out to buy. This is particularly relevant to e-commerce companies, although all types of companies can and should offer upsells after customers purchase their products and/or services. Why Should I Care? The additional marketing costs of making …

Metric of the Week: Unpaid Invoices/Billing Failures

What Is This Metric? Unpaid invoices / billing failures measure the amount of money that has been billed, but has not yet been received. While this metric is important to all businesses, it’s critically important to Software as a Service (SAAS) businesses who automatically bill their customers periodically (e.g., monthly). Why Should I Care? When customer payments are not received, …

Metric of the Week: Mobile and Tablet Traffic

What Is This Metric? This metric tracks your websites visitors by the platform on which they reached your website. Why Should I Care? This metric gives you insight into your website visitors. For instance, desktop visitors might have different needs and require a different user experience than tablet or mobile visitors. Importantly, if you see mobile traffic increasing as a …

Metric of the Week: Email Unsubscribes

What Is This Metric? The email unsubscribes metric measures the amount of people opting out of your emails. Why Should I Care? This metric measures whether the emails your are sending out are having an opposite as intended result. If you notice a spike in unsubscribes, you should take immediate action into looking at why the content of your emails …

Metric of the Week: Conversion Funnel Ratios

What Is This Metric? A conversion occurs when a visitor to your website takes one or more actions you desire. For example, that visitor may buy your product, or fill out of form, or call you, or maybe simply click to another page of your website. Why Should I Care? It is very important that you define and track your …

Sports Metric of the Week: The Final Season

Throughout the 20 years David Ortiz has been in MLB , he’s managed to propel the Boston Red Sox to 3 World Series Championships, played in 10 All-Star games, and been one of the best players to ever step on the field at Fenway Park. Even if 2016 is his last season, that doesn’t mean he’s too old to perform …

Metric of the Week: Facebook Fan Engagement

What is the Metric? Fan engagement is the measure of how many fans are interacting with posts by liking, sharing, clicking, commenting or mentioning your page. Why Should You Care? The more engaged your fans are, the more likely they are to engage other users, and bring the posts to the attention of their friends. For example, the following “gauge” …

Sports Metric of the Week: Cubs Pitching Continues to Dominate

As the Chicago Cubs continue to steamroll the 2016 season, currently 14 games up on the second place St. Louis Cardinals in their division, there’s one proponent that stands out for them; pitching. Out of the top 10 pitchers based on ERA in the MLB, 3 of them are Cubs. Kyle Hendricks, Jake Arrieta, and Jon Lester all sit below …

Metric of the Week: Referral Traffic and Revenue by Source

What Is This Metric? Referral traffic and revenue by source is tracking which websites have referred visitors to your website and the resulting revenue from these referrals. Why Should I Care? Knowing what other websites send you visitors and which traffic results in the most revenue tells you the types of websites your prospective customers visit. This helps you identify …

Metric of the Week: Revenue from Advertising

What is the Metric? Total revenue derived from online advertising campaigns. Why Should You Care? Advertising is only as effective as the sales it produces. Tracking ad revenue allows you to evaluate how productive your advertising is at generating quality leads to your website. Here you are assessing the revenue generated from your advertising dollars and comparing it to last …